Say Yes to the Dress India

Say yes to the dress India is a desi avatar of the American/English television series with the same conceptual idea and narrative. There are lot of versions available nowadays to provide a culturally diverse entertainment to a wider audience. The storyline of the show revolves around fashion experts and stylists share their opinions and expertise …

Why Should TRP be the sole method of analyzing the show on TV in social media age?

TRP (Television Rating point) is rating system to gauge the popularity of TV program. It indicates the percentage of target audience reached by a campaign or advertisement through a communication medium. In earlier time major chunk of the audience preferred to watch TV program through the traditional mode. TRP method was first used by Doordarshan …