What makes the movie a failure at the Box office?

The box-office flop is defined as a film which is considered highly unsuccessful or unprofitable during the theatrical run. A commercial success of a film is a priority for everyone who is directly or indirectly connected to the Bollywood Industry. The quality of work should be given importance as all the fresh releases have gone …

Why Should TRP be the sole method of analyzing the show on TV in social media age?

TRP (Television Rating point) is rating system to gauge the popularity of TV program. It indicates the percentage of target audience reached by a campaign or advertisement through a communication medium. In earlier time major chunk of the audience preferred to watch TV program through the traditional mode. TRP method was first used by Doordarshan …