Why is Body shaming prevalent in the Fashion/Entertainment industry?

Body Shaming is defined as criticism of one’s physical shape. The Fashion/Entertainment industry has a rule book that demands people to be certain way which is perceived correct if one wants to enter the glamour world. In the technology friendly world online presence becomes utmost necessity for success. There is a constant pressure to maintain …

How Bollywood justifies infidelity in the light of comedy?

Infidelity is the act of not being faithful to your spouse by having sexual relationship with someone else.  While emotional infidelity describes relationships that break the boundaries of exclusive relationships but are not sexual or physical. Bollywood has always stayed true to the values of a male dominated society. The entertainment industry has normalized the …

Importance of Audience in the Entertainment industry?

Bollywood has emerged as a brand for every Indian since its inception. In the showbiz industry the makers are basically selling their film to the potential target audience. Audience can make or break a film. Each genre of movies has a separate set of target audience that it needs to cater. The diversity of the …