Importance of Product placements in Movies as well as Daily soap?

Product placement refers to the practice of including a brand name, product or Signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the recognition of the brand in the market. The makers even go to the extent of altering the script of the movies and daily soaps to …

Why are sequels becoming popular in Bollywood?

Sequels are a published broadcast or recorded work that continues the story or develops the theme of the earlier. The film makers are altering the concept to make it a money making opportunity. Bollywood is constantly coming up with new projects every year. Audience looks for an emotional connect and assured entertainment in every film. …