Why are sequels becoming popular in Bollywood?

Sequels are a published broadcast or recorded work that continues the story or develops the theme of the earlier. The film makers are altering the concept to make it a money making opportunity. Bollywood is constantly coming up with new projects every year. Audience looks for an emotional connect and assured entertainment in every film. …

Can movies earn more money when the makers cast famous Jodis in Bollywood?

The showbiz industry directors are always looking to do something new. They tend to bring brand new pairs in the film together to bring some sort of freshness on the celluloid. It sometimes happens that the audience believes in the old is gold theory. Romance is one genre which is never forgotten in Bollywood giving …

Why does Bollywood need an item song to ensure the success of the film?

In Indian Cinema an item song is defined as a musical number inserted into a film that may or may not have any relevance to the plot.  The screen writers of film along with the entire team believe that the item songs are the heart of the story line and it is very crucial for …

Importance of promotions in Indian film industry?

Cinema is created by the makers so that it can have a positive influence on the audience. Film making includes writing, shooting, directing and producing, promoting a creative piece is also significant.  Promotion is defined as selling of the film to the viewers. Indian film makers conceive an idea and take the idea to the …

Why does Bollywood use offensive practice of brown face in movies?

Bollywood is best known for its glamorous casts, glitzy costumes and energetic dance routines. Fairness has always been considered as a sign of beauty and status. Discrimination based on color of someone’s skin is prevalent in Bollywood. Cinema tends to rely upon prejudice as a vehicle of entertainment. Bollywood has far less flattering reputation for …

Why does Bollywood stereotype the portrayal of women in films?

Cinema is believed to entertain, take the audience to a world which is different from the reality. Cinema is popular media designed for mass consumption which plays a key role in molding opinions, constructing images and reinforcing dominant cultural values. Characters, Situations and Plots have largely driven by stereotypical ideologies. Indian films top the list …