A Soap opera is a radio or Television dealing especially with domestic situations and frequently characterized by melodrama, sentiments and popular cast. The term Soap opera is originated from Radio drama originally sponsored by Soap manufactures.
The viewers of Hindi television show are varied and spread across all age groups. There are diverse genres like child specific, drama, romance, thriller, comedy and horror catering to all sorts of public.
These Indian drama serial have been in demand because it is readily available to the masses for consumption on the Television sets. The high tech world also enables the viewers to watch it on OTT platform like Hotstar, Voot etc. The shows provide us with the necessary quality time we crave for with the family after a long busy day.
The audience once hooked to a particular daily soap gradually becomes a fan of the same helping us to unwind and make an emotional connection to the characters and start relating to them real quick.
There are various topics on which the Television Industry has widened their horizon and is no more ashamed about discussing the same on the national television are Domestic Violence, conspiracy against women, menstrual cycle, Child marriage, adultery and many more.
The Television industry also had to go through lambast of the audience and the entire financial ordeal as well during the lockdown period. In order to keep the ardent audience they used the tactics of re-airing the old shows which are still fresh in the memories of the masses. The Television industry had to work even harder due to the tough competition thrown at it from the finite Shows like Hostages, Aaraya and Criminal justice etc.
In my opinion Television has come a long way in producing great content, exceptional storylines as well as valuable character arcs but it is also essential to make shows which are unique and in competition to the OTT content. I feel OTT content is a tad bit higher in the present scenario. This is important for the industry as the audiences are swiftly moving towards the digital space to satisfy their entertainment needs.
